Jasmine Fears

Kailua-Kona, HI (Remote) — US & Japan

• Sole designer and de facto creative director for a pre-launch, customer-safe AI financial advisory platform built for the Japanese market.
• Built the product, brand, and investor story from zero: 20+ screens across mobile, web, kiosk, and digital signage; a complete design system; and 4 pitch decks (70+ slides) supporting 14 customer and investor presentations.
• Designed and launched the company marketing website in under one week.

Seattle, WA (Remote)

• Held Service Catalog's most senior UX role, owning end-to-end CX for an Infrastructure-as-Code management product used by 32% of the Global 2000.
• Led a research-driven redesign of the Getting Started Library that increased product launches by 234%, with 85% of customers successfully adopting the new workflow.
• Directed the redesign and migration of 128 console pages to the Cloudscape design system; console CSAT rose from 63% to 73%, landing Service Catalog in the top 10 across all AWS services.
• Designed Terraform open source and cloud support (v1 & v2); 240 unique customers adopted the feature, with 60% completing the full end-to-end workflow.
• Completed the Cloudscape Ambassador Program and served as an ongoing cross-service UX milestone reviewer across AWS.
• Served as a Calibrated UX Design Interviewer; mentored UX team members and facilitated critiques, audits, and Kanban rituals for the Service Catalog UX team.

Seattle, WA

• Primary UX designer for an engineering org of 80+ people, often the sole designer on the team for extended periods.
• Created Service Catalog's foundational customer personas through 12 in-depth interviews, establishing the research base for the product team.
• Designed and communicated solutions through user flows, wireframes, mockups, and prototypes, applying both qualitative and quantitative data from ideation through delivery.

Seattle, WA

• Led UX for consumer-facing digital products across mobile, web, and connected devices, including Philips Sonicare and ReachNow (BMW's car-sharing platform).
• Gathered requirements through client and cross-functional collaboration, facilitated workshops, and drove strategic product decisions through ideation.

Seattle, WA

• Designed UI and visual design across voice UI, connected devices, mobile apps, simulation training software, and websites, including two native apps for Philips Sonicare and the ReachNow (BMW) app.
• Developed information architecture and interaction design for websites, CMS platforms, and mobile apps.

Seattle, WA

• Designed and implemented a modular design system spanning 100+ Drupal instances and 30+ themes.
• Partnered with the development team to evaluate and produce technical solutions.

Seattle, WA

• Led branding for print and digital, concept design and production for advertising, end-to-end website development, and motion/UI design for interactive multimedia.